We create episodic live-action videos, toy play content, and animation for kids. We manage, produce, and develop YouTube channels with hundreds of unique videos. Our content supports our customer acquisition and general engagement Key Performance Indicators (KPIs).
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Work with industry leaders for kids' content creation. From Dreamworks, Nickelodeon, to Fox and Disney, we are your leading experts with the knowledge backed by data for keeping children engaged in branded content.
We understand YouTube and the niche market it provides for kids content. Analytics provides us with key data insights that produces a map of trending content to help ideate concepts and develop a strategy that scales.
Brands that work with us experience increased video views, completion rates, and aggregate watch time. We have created hundreds of episodes with over 7.7 billion minutes watched to the end. Our content has achieved not only increased engagement for our brands but we have been recognized with industry honors including Cynopsis and Kidscreen for their own IP and brand partner work.
Driver Studios is fueled by a limitless imagination because we believe the sky is the limit.
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Re-introduce a new generation of viewers to classic Fox Family films.
Create short-form content that would engage kids 6-11 on YouTube, based on Fox Family IP.
Create original YouTube series leveraging movie clips from Fox Family’s movie catalog.
Driver created 3 different original short form series: Dance Squad (reality-style dance show inspired by Fox films), Fox Kids Movie Challenge (clip-based voiceover show), and Flicks + Sticks (stop-motion animation) across various formats.
Driver created and produced the series while working directly with Fox’s marketing team to ensure all was on-brand and clips were properly used.
Driver’s business affairs team managed all backend payments and accounting from vendors to talent.
Driver got placement within the YouTube Kids app.
Over 200 episodes across three different formats.
Dance Squad won 2020 Kidscreen award for Best Branded Web Series.
47% of Movie Challenge views were organic
Move Challenge delivered 49% Average View Rate vs. YouTube benchmark of 30%
The Fox Family Entertainment YouTube channel saw significant growth during this time. The three series delivered over 25 million lifetime views.
Driver was able to produce and deliver up to four episodes a week at a very efficient price point.
Engage with viewers on YouTube.
Support the launch of specific Nickelodeon IP release on cable.
Create a broader weekly lifestyle show for their general audience.
Driver created a live-action cooking show, Snackdown, for YouTube, specifically embodying the brand essence of Nickelodeon’s programming.
Driver worked closely with Nickelodeon and was made privy to deeper insights into internal and external company initiatives, to ensure content was properly supporting Nickelodeon digital media content goals.
Driver created and managed an audience development strategy combining YouTube Best Practices and Paid Media.
Driver created and produced 13 episodes, averaging over 500,000 views each.
Series accumulated over 5MM total lifetime views.
Episodes promoted specific Nickelodeon shows and new releases.
Thomas & Friends was unable to reach kids online in the same targeted manner they had been able to reach them on cable.
Further, when people searched on YouTube for Thomas content, it was other non-official content that was winning search.
Thomas had effectively lost control of their content and was losing money online.
Driver created the “Thomas Creator Collective” (TCC). Previously, this had been a loose collection of fans who made variable-quality content on their personal YouTube channels.
Driver reached out to the biggest home creators of Thomas content, and built a controlled and scalable production team with them.
Driver collaborated with the TCC team to write scripts for episodes. Members of the team were assigned to shoot sections of the story at their home studio. The final editing, music, and look/feel was controlled by Driver.
TCC content wins Thomas search.
Brand now controls Thomas again as content is viewed on the brand channel. Made the official channel a focal point of the Thomas Fan Community.
Won 2017 Cynopsis Kids award for Best Preschool Show Exclusively for a Streaming Platform.
TCC content has a higher watch time and retention than channel’s traditionally produced content.
Allows a platform for the brand to release in a measured way upcoming toys, and allows brand to build excitement for new characters.
Establish a brand presence on YouTube where they could engage Girls 5-8.
Support the popular Netflix series, Spirit, with episodic short form content.
Netflix’s “binge” style programming creates a Consumer Products challenge.
Driver concepted a live-action short-form episodic show, That’s the Spirit, for YouTube, embodying the brand essence of DreamWork’s Netflix series Spirit.
Driver produced series while working directly with DreamWorks’ marketing team to ensure all storylines were on-brand and consumer products supported.
Driver built and managed a new YouTube channel for the brand.
Driver created and managed an audience development strategy combining YouTube Best Practices and Paid Media.
Driver created and produced 102 episodes of That’s the Spirit over 2+ years that delivered over 20MM+ lifetime views.
Driver implemented a targeted Paid Media campaign to drive awareness.
That’s the Spirit won 2019 Kidscreen Award for Best Branded Web Series & 2018 Cynopsis Kids Award for Best Marketing Campaign for TV/Series/Movie.
Episodes performed at a 60%+ average view duration (YouTube benchmark 30%).
The channel generated over 112,000 subscribers.
Whether you need compelling video, engaging kids content, or the power to reach younger audiences across a COPPA-compliant network, we’ve got you covered.
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